December 3, 2015

10 questions: Harri Paloheimo

Harri Paloheimo is the CEO and co-founder of CoreOrient. CoreOrient aims to build a more sustainable society by, among other things, providing PiggyBaggy, a ride-sharing service for goods.

  1. How early do you wake up on weekdays and what is the first thing you do?

As a startup entrepreneur I work until the early morning hours, because it’s quiet at home at night. I still wake up in good time to make breakfast with my family. One of the children always starts school at 8, so I make sure everything is ready and I can wish them a nice school day.

  1. Which media and/or social media do you follow in the morning?

I read the newspaper. At work, our marketing manager efficiently handles every aspect related to social media, marketing and PR and keeps me up to date when required. After reading the newspaper, I focus on business development contacts through email and delegating matters to the rest of team where needed. We also actively use other project management tools, such as Trello.

  1. What do you have for breakfast?

I eat porridge in the morning.

  1. How do you get to work?

I ride my bicycle from Espoo to Helsinki throughout the year. During the ride, I often take care of work calls and negotiations. Of course, I also carry PiggyBaggy deliveries in my backpack, as well as some clean clothes. Our team always jokes about me pulling a Superman when I change from my biking attire into a smart outfit before meeting a client.

  1. What are the most challenging and the best aspects of your job?

The best is that I can concretely build a better world for my children. That is very motivating. You can make money doing just about anything.

Our work is really meaningful, and it will revolutionise energy efficiency in transportation. We contribute to making transport services and society more resource-wise. It’s fantastic that our team has really competent people with different backgrounds and that we already have around 1 800 registered users. Our service clearly helps people solve their everyday problems.

  1. What do you think will be the next service to take a new form within the sharing economy?

Municipal services could be provided with less costs by capitalising on crowdsourcing and a true sharing economy. Services will be secured while at the same time generating huge savings. For me, services in the future will be provided to consumers by operators in the public and private sectors and the civil society jointly. Services must be user-friendly and readily available 24/7. The model is based on a true sharing economy where taxes are paid and which benefits society in a number of ways.

  1. What sharing economy service did you use last?

EkoRent is a practical short-term rental service for electric vehicles. We rented an EkoRent car to drive to our summer cottage in, because we had to accommodate the whole family and a lot of baggage. I recommend it!

  1. What or who inspires you?

I find Elon Musk a very inspiring person. I admire his ability to come up with solutions to seemingly insurmountable problems. He has worked very consistently throughout his career, and he has often found solutions with surprising methods.

  1. How do you relax?

The most important things in my life are those close to me, my family and being present. I think it’s important to teach our children sustainable values through our everyday actions and choices. Now that my children are still very young, I want to schedule my days so that we are able to spend as much time as possible together as a family. I’ll sleep less if I have to. I do a lot of biking with my 11- and 9-year-old daughters. Those are special moments as we then feel that we have time to talk to each other properly without anyone playing with their mobile phones.

  1. Where do you see yourself in ten years’ time?

I see myself adopting a more holistic approach to promoting the shift towards a more resource-wise society. I might be an Impact Investor, which brings independence to what I’m doing. I believe I will work with a larger team with no bureaucratic ties.


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